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It makes sense since those who are looking for what you have to offer are already somewhat persuaded. As a result, it makes sense to increase the number of organic visitors to our websites by optimizing them for search engines. How can we do this? Here are 10 measures to get your Basic Technical SEO off the ground.
Tip 1: Develop a keyword strategy
Creating a keyword strategy should come first. How? To begin, list all the phrases or terms you want Google to rank you for. For each term, Google’s keyword planner tool gives search volume and competitiveness. Finding the phrases with the biggest search traffic and the least amount of competition is our aim. Then you put phrases with the same purpose together and choose the ones that provide the ideal balance of high search volume and low competition.
One page should be given to each group. Avoiding cannibalization, or two sites competing for the same search phrase, is the aim.
Consider that you are a t-shirt vendor. They are excellent presents since they are eco-friendly, cozy, and suitable for both men and women. We’ll have a set of related words for each of those ideas. And we’ll optimize one page for each group to cater to that semantic area and search. How can we make the pages search-engine-friendly? First, we use semantic HTML.
2. Use semantic HTML
Use HTML elements to tell Google which terms are important to focus on. The page title (h1>) and meta-title (title>) are the most crucial elements. Here’s some advice: don’t repeat the same statement in each, since it would be a waste of space.
The headers (h2, h3, h4, etc.) and emphasis tags (strong and em) are additional semantic tags. and even the b and I tags to a lesser degree. Use them to draw attention to the phrases and terms that have the finest balance of high search and low competition that you discovered in the previous stage. As a general guideline, consider what the reader who arrived at the page through search will find logical. Consider how the information might demonstrate that they are at the correct spot. This leads to the next point.
3. Write quality content.
By quality content, what do I mean? It refers to first-rate, unique material that is published both on and off the internet. Your content won’t rank if you’ve already discovered it elsewhere since Google will route visitors to the original source if it can find it there too.
Relevant to the topic you optimized the website for is quality content. The more time new readers spend on the website, the higher the score, therefore it must be interesting. This indicates that because it enhances interaction, it may be a smart idea to include a video on the website. Of course, depending on the level of competition for this phrase, you also need a particular amount of text—at least 300 to 500 words. The likelihood that Google will see the page as a legitimate answer to the query increases as you go deeper. To explain the intentions you specified in the keyword strategy, use several twists of phrase.
4. Establish links linking to your website.
Backlinks are citations to our website in other websites. The more trusted a website is by Google, the more trustworthy the websites it links to are. Google views these connections as an indicator of trust. Simple, yes? All you need are reliable websites that all mention you and your goods. The issue, of course, is that there are no quick fixes to being dependable; the sanest, safest approach is to have high-quality, engaging content that is specifically created for people who arrive with the goals we identified in the plan.
The links should include the keywords and should go to each page that you established in your strategy in addition to your home page. (And no-index or no-follow parameters should not be present.)
In contrast, links from unreliable websites run the danger of damaging your website, however Google is growing better at ignoring them rather than punishing the page that is being linked to because penalties make it simple (though not always inexpensive) to put up spammy connections to undermine your rivals.
Tip 5: Make the most of internal links.
All of your material, or at the very least the stuff you want to rank for, has to be accessible from the home page of the website. The less connections we have, the easier it will be for Google’s bots to track and locate our material. Links aid in the better comprehension of your material by search engines. Making vital material immediately accessible is obviously a good practice for the user experience, but you can (and should) also include a sitemap to aid the search engine bots (UX).
It is important to note that your website’s rankings may benefit from your own outbound links, which might help Google see your page as more trustworthy.
6. Improve the mobile user experience!
Google provides different ranks for mobile and desktop users since more than 60% of online users access the internet on a mobile device. The mobile-friendliness of the sites it refers is taken into consideration on the mobile results page. So, a website that is non-responsive and sluggish would rank lower on Google’s mobile platform than a page that is quick. Once again, Google has a tool to assist you with this: Google Page Speed Insights, which offers insightful data.
For instance, it will advise you to use lazy loading to increase the website’s responsiveness and performance while making sure all of your assets (images, javascript, etc.) are as light as possible (and this is also valid for this platform).
Examples include photos that are often two or three times the maximum screen resolution of 95 percent of your viewers that you may discover on websites like Unsplash. They may be safely shrunk to Full HD (1920 pixels wide) without sacrificing visual quality. That also applies to full-screen images. A picture may have half the resolution if it is only meant to take up half the screen.
Aim for the low-hanging fruit first, the changes that will have the most impact for the least amount of work since you could be surprised (and perhaps disheartened) by how much there is to optimize.
7. Don’t deceive others.
First, avoid keyword stuffing and don’t overdo it. Consider the scenario where we emphasize certain header terms by using a tag like strong>. That will lower your ranks since Google will see it as being excessive. If you strive to create material that best meets a reader’s requirements, you could make a mistake.
Don’t falsify your backlink strategy in the same manner. You’ll just get low-quality links, which might damage the reputation of your website.
Tip 8: Be careful with your metadata!
On the search engine results page, the first 60 or so characters of the meta title and 150 or so of the meta description are shown (or SERP). You now have the chance to persuade the person who views the result to click the link. The click-through rate, also known as CTR, tells Google how many people have clicked on the link, which raises the likelihood that the page will rank. Therefore, it is your obligation to make the contents appealing so that readers will click and then remain as long as possible on the website. (Therefore, you should avoid misleading clickbait).
Additionally, meta pictures may be specified in the metadata. Google does not (yet!) utilize them. When a reader shares a link to the page on social media, they appear. More traffic is always a good thing, and a convincing picture will improve the incoming traffic created by social networks.
Tip 9: Add as much structured data as possible.
The HTML code contains structured data, which is a kind of digest meant for search engines. Readers who are people (humans) cannot see it. It describes what is on the page in a machine-readable format. By using the example of a t-shirt, we may indicate that a page is a product page for a t-shirt in this size and at this cost. Additionally, structured data may specify that the content is a recipe, remark, blog post, user review, etc. On the schema.org website, you may discover a wide variety of examples.
The Rich Results Test is another Google tool that might help with this. This enables you to determine if search engines comprehend structured data.
Tip 10: Use the Google search console
Last but not least, you have access to a free tool called the Search Console that displays how quickly Google crawls your content. It displays the issues that the Google bots have with your sites and verifies that they are mobile-friendly in terms of performance and layout. For instance, it will alert you if any writing is too tiny to read or if two buttons are too near to one another. There is no good excuse not to utilize this essential tool as it is free. Simply show that you are the owner of your website to complete the setup. This may be done as easily as adding a file to the website’s root directory or updating your DNS records.
It provides useful information to improve your metadata by displaying which search phrases are bringing visitors to your website and what their click-through rate is on the search engine results page (see Tip 8). In essence, it gives you complete information about how Google is interpreting your website.
