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Google just released a new video with six suggestions for how to qualify Ecommerce Search Results
Three crucial components that make e-commerce product pages stand out were first highlighted in the video:
- Images aid website users in understanding products
- Star ratings foster confidence
- Pricing and availability assist buyers in selecting sellers.
To qualify for improved listings, some of those components need product structured data, while others need Google’s Merchant Center Feed.
1. Title Tags
Title links are links that appear in Search Engine Results Pages (SERPs) that are created by site title tags.
He argues that if the title element does not effectively represent what the site is about, Google will rewrite it using material from the page’s header or even anchor text from links to the webpage.
He also suggests being extra cautious with automated product title tags to avoid duplicate material or missing information.
Kent also advised checking the Max Image Preview metadata because it guides Google on how to show those images in the SERPs.
Lastly, he encourages using product structured data to help Google identify the correct images to show in the search results.
Many businesses consider things like images in terms of how they may help their webpage rank better in the search results.
2. Include High-Quality Images
High-quality photos contribute to the user experience by assisting prospective consumers in making purchasing decisions.
Kent also suggested looking at the Max Image Preview metadata since it tells Google how to display those photos in the SERPs.
Finally, he recommends leveraging product structured data to assist Google in determining which photographs to display in search results.
Many companies examine photos in terms of how they might help their website rank higher in search results.
3. Distribute Product Data
Structured data assists Google in better understanding websites and qualifies them for display as rich results, which he refers to as “special presentation treatments” in search results.
The following are essential elements for product structured data to include:
- Product title
- Description
- Images
- Ratings
- Price
- Availability
4. Share Price Drop Data
Sharing pricing information with Google may qualify the product page for a distinctive price drop display in the search results, attracting attention.
It is not guaranteed that a special price reduction presentation will appear in the search results.
To make a page suitable for price drop-rich results, add the Offer attribute in the product structured data, which must be a precise price point rather than a price range.
5. Determine the Products You Sell
This tip suggests utilizing precise product IDs, such as GTINs, in conjunction with a Google Merchant Center feed and product structured data.
Following this guidance may qualify a product for listings such as product carousels.
6. Develop a Business Profile
Finally, if the company has a physical location, Kent suggests establishing a Google Business Profile.
“You can accomplish this using the Google Business Profile Manager.”
Following this advice qualifies a website for a special placement beside the search results.
This listing is only accessible to companies that have a physical shop or a covered service area.
