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On-page SEO: What is it?
The term “on-page SEO” describes the process of improving the organization and content of websites (as opposed to off-page SEO).
If Search Engine Optimization were a bowl of soup, link building would make up the majority of the off-page SEO, while the following two elements would make up the on-page SEO:
- Content
- Technical stuff
HOW to do On-page SEO?
On-page SEO has numerous facets, thus mastering it calls for a comprehensive knowledge base. We’ll take you to step by step through the key on-page success criteria and strategies in this guide.
Why is it important to concentrate on your on-page SEO?
Considering that it is an essential component of SEO and may aid in improving your ranks, expanding your audience, and increasing organic traffic.
On-page SEO basics is completely under your control, in contrast to off-page SEO.
When ought one to do on-page SEO?
When building a website, certain elements (including page structure, HTTPS, and website performance optimization) need to be set up once, while other tasks need to be done periodically. For example, you need to consider on-page optimization each time you publish a new blog post.
Due to the continuing nature of SEO, on-page optimization should be carried out even if you come up on page one of the search results.
WHO is responsible for on-page SEO?
every webmaster, blogger, internet marketer, and SEO expert. in reality, anybody attempting to boost a website’s search engine ranking.
What constitutes an on-page SEO factor?
Numerous stages go into on-page SEO.
Here is a list of the top 12 on-page SEO elements that affect your website’s performance either directly or indirectly.
- Crawlable website: Search robots can crawl and index the website.
- Site Architecture: There is a clear structure and logic to how the pages are put together.
- Quality Outbound Links: The website links to high-quality sites on the outside.
- Speed of the website: The pages load quickly on all devices
- Mobile Friendliness: Mobile-friendly means that the page looks good on all devices and browsers.
- Use of HTTPS: The website is safe because it has an SSL certificate and uses HTTPS.
- User-Friendly URLs: URL addresses are simple and easy to use.
- Well-targeted content: The page is geared toward a certain type of search.
- Keyword optimization: The page uses relevant keywords in relevant spots.
- Image optimization: The images are set up so that search engines can find them easily.
- Readability and UX: The text is well-optimized, easy to read, and good for the user experience.
- Click-through rate: The page’s title tag and meta description are set up to get the most clicks.
Things like HTTPS or how fast page loads are proven ranking factors. It means that Google directly uses them in its ranking system.
But Google doesn’t use many of these, at least not directly.
SEOs argue a lot about whether or not things like CTR or links to other sites affect rankings. We won’t talk about this here.
The thing is, whether or not Google uses these factors as ranking factors, they are important because they improve the overall user experience and give value to the website visitor.
