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One of the most essential components of SEO is technical SEO. If your website has unsolved technical SEO difficulties, you may have the most amazing piece of content for a hot subject in your area, but you will struggle to rank well in search engine result pages (SERPs).
Therefore, it’s crucial that you take the effort to optimize your website’s technical SEO.
In this post, I’ll outline the main ideas in technical SEO tips and provide ten concrete suggestions you can use right now to boost the visibility of your website in search results. Additionally, I’ve included Technical SEO tips & Checklist that you can download in PDF format, which will assist you in putting these SEO suggestions into practice.
Giving more emphasis to flexible, mobile-friendly websites was one of the key changes to the Google algorithm in 2015. Several well-known websites that didn’t switch to a more mobile-friendly web design were punished in what has come to be known as “Mobilegeddon.”
In the modern day, having a mobile-friendly website is more crucial than ever.
What is the best way to test if your website is mobile-friendly? Any of the following free tools may be used:
If your website satisfies Google’s requirements for a mobile-optimized website, Google’s Mobile-Friendly Test will tell you.
Deeper insights on what you can do to enhance your website’s mobile friendliness are provided by GTMetrix and HubSpot’s Website Grader.
Luckily, making an XML sitemap is simple. If you use WordPress, you can create one using a free plugin like Yoast or Google XML Sitemaps.
Create a sitemap and submit it to Google using Google Search Console.
Log into your Google Search Console account, then go to Sitemaps ->. After adding a new sitemap, click “Submit.”
Create a sitemap and submit it to Google using Google Search Console. Hit “Submit” after signing into your Google Search Console account, going to Sitemaps, and adding a new sitemap.
Once your sitemap has been submitted successfully, adhere to the following XML sitemap recommended practices:
A page shouldn’t be included in your XML sitemap if robots.txt blocks it.
Place high-quality pages first in your sitemap.
Use dynamic XML sitemaps if your website is large and contains more than 50,000 URLs.
Reading suggestion: Instructions for Making an XML Sitemap for Your Website (and Submit it to Google)
Relevance of site speed Without a doubt Google will impose a tiny penalty on your website if it is sluggish and takes a long time to react.
This implies that even if your information is the best available on the subject, it won’t matter; if your website takes longer to load, it will rank higher in search engine results pages.
You just cannot afford to overlook this technical SEO factor.
Use a compressed image format like JPG in the bulk of your articles to optimize the photos on your website. To further reduce the size of the picture files, use a program like TinyPNG. You may get additional advice in the article Image SEO: 7 Actionable Tips to Supercharge Your Organic Traffic.
Enable browser caching so you can temporarily store certain data on visitors’ computers and save them the wait when they visit your website.
Enable compression – According to Yahoo, activating compression on your website may cut the size of your HTML and CSS files by 50 to 70 percent while also accelerating the loading time of your page.
Server response times should be kept under 200 milliseconds, according to Google.
Utilize a Content Delivery Network (CDN) – To make your site faster, use a CDN like BunnyCDN or Cloudflare.
If you want to consistently rank better in search engine results pages (SERPs), you must address your on-page SEO concerns by doing a technical SEO audit once a week.
How therefore should a technical SEO audit be carried out?
You may achieve this with the aid of a number of tools available on the market.
Excellent tools include Semrush, Moz, and Ahrefs. Semrush is regarded as the industry gold standard and provides the most thorough view of the technical components of your website, thus I’d definitely suggest it for this task.
Sign up for a free 30-day trial of Semrush Pro if you don’t already have access to the product.
Click “Add New Project,” fill out the form, and then choose “Setup Site Assessment” to carry out a site audit on Semrush.
Click “Start Site Audit” after choosing how many pages you want SEMrushBot to scan.
Technical SEO advice: Run site audits using SEMrush to identify and correct technical SEO issues.
In order to enhance the overall technical health of your website, Semrush will scan it for faults, warnings, and other problems. It will then provide advice on how to solve these problems.
Aside: Semrush is an effective digital marketing toolkit that may assist you with tasks other than technical SEO site audits. To discover more, read my whole program review.
A hyperlink pointing to another page on the same website is called an internal link.
Although internal links may not have as much of an impact on search results as external connections, they are nevertheless vital for making your website’s content hierarchy and site layout SEO-friendly and clear to search engines.
What is the simplest technique to optimize the internal links on your website? Moz advises utilizing descriptive keywords in anchor text that provide an understanding of the search terms the source website is attempting to rank for.
Check out this in-depth article on internal links to find out more about how to optimize internal links on your website.
Include Your Primary Keywords in Image Alt Text, number six.
Google cannot see the contents of a picture. Instead, it makes use of information to figure out what’s in a picture, such the image file name and image alt text (alternative text).
To explain an image’s look and purpose on a website, use alt text, which is a part of the HTML code.
The ideal strategy for alt text is typically to make it descriptive and include the major keywords you’re targeting in adequate amounts. Make sure you don’t overuse keywords at the same time.
Adding alt text is just one aspect of picture SEO. Your website may perform better in search engines as a result of image optimization. Here are seven immediate picture SEO recommendations that you may use.
Getting rid of duplicate material on your website should always be your first focus. Once again, examine and correct duplicate content concerns on your website using an SEO tool like Semrush.
Having said that, there are situations in which having duplicate information on your site is unavoidable. Use canonical URLs in these circumstances.
Canonical URLs are useful for transferring a blog article from one domain to another. They are particularly helpful if you manage an e-commerce website with a large number of similar pages.
Canonical Tags, such as “Coffee Tables”
Use the rel-canonical element to create a canonical URL in order to prevent content duplication and a Google penalty. The Yoast SEO WordPress plugin allows you to add the rel-canonical tag.
On-Page SEO 2020 Advice: Canonical Tags
Simply go to the advanced options section of Yoast, choose Canonical URL, and type the URL of the original post.
Google said that SSL certificates, often known as HTTPS encryptions, are now a ranking indication in 2014.
Therefore, if you’ve been considering upgrading to an SSL certificate for your website, the time to do it is now. This will benefit your website’s SEO as well as its increased security.
If you want to use SSL at a low cost while still getting good results, I suggest SSL certificates from Namecheap.
Pro Tip: Namecheap SSL certificates are excellent to try, even if many web hosting companies provide SSL certificates. In comparison to other SSL providers, they are dependable and quite affordable.
Check and correct crawl errors in Google Search Console.
Once a week, check Google Search Console for crawl faults and take immediate action to address them since they are major technical problems that might harm your website’s performance and rankings.
While you’re at it, ensure sure your robots.txt file isn’t blocking any sites that shouldn’t be prohibited.
Robots.txt and SEO: The Complete Guide
10. Identify and fix broken links on your website Broken links are not only detrimental to your site’s SEO, but they may also negatively affect visitors’ experiences.
A “404 Not Found” page would be undesirable for any of your readers. The visitor could never visit your website again as a result of that negative first impression.
For this reason, you should regularly monitor your site for broken links and repair them as they come up.
If your website is powered by WordPress, there is fortunately a simple solution to this issue. Simply download and install the Broken Link Checker plugin.
When the plugin is active, it will check your whole website for broken links every 72 hours. When the plugin detects broken links on your website, you’ll get email alerts so you can quickly repair them.