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By stating that Universal Analytics will cease processing hits in July 2023, Google Analytics stunned the marketing sector on March 16th, 2022. This was not well received. Some marketers dislike the user interface, while others are displeased because GA4 lacks…
Google algorithm updates thousands of times a year. Some of Google’s algorithms are quite well known – some have almost taken on legendary status (e.g., Florida, Panda, Penguin, RankBrain) and have had a major impact on the history of SEO…
There are lots of rabbit holes to go into when it comes to Google algorithm adjustments. One of my faves (after the unsolved riddle of Fred) surrounds the 2012 Google algorithm change on page layout and the above-the-fold trend. Like…
