6 Vital On-Page SEO Elements You Must Know

Content, HTML, and website architecture are the three basic areas into which on-page SEO may be split. We’ll examine each separately.

The phrase “content is king” is nothing new.

Without it, SEO is like a brand-new sports car without an engine; although it may look lovely, it won’t get you anywhere. Nevertheless, not all material is created equally.

To enhance your on-site SEO, take into account the following content factors:

1. E-A-T

E-A-T, or expertise, authoritativeness, and trustworthiness, is one metric Google uses to evaluate your website.

It is cited 135 times in the 175 pages of Google Search Quality Guidelines, which should be a sign of its importance to the search engine’s algorithms.

Although Google has only officially endorsed a small portion of E-A-T (PageRank and links), on-page signals are widely acknowledged to be a significant factor in the algorithm.

2. Keywords

The simplest approach to let them know that the information on your website responds to a user’s query is in the language you use.

In the body, headers, or both, pages with the query’s keywords are more likely to be relevant to the search.

Sometimes, it’s simple to figure this out. You should most likely use keywords like “sofa,” “dining room set,” and “end table” when optimizing a furniture store’s website.

Make sure you include long-tail keywords like [modern art-deco sideboards] if it’s a specialty furniture company.

To put it simply, you must be aware of the search phrases used by your intended audience while creating content. Always do your homework to ensure you don’t miss any possibilities.

3. Writing for SEO

It takes a certain level of skill to produce content that prioritizes search engines while also converting website visitors into customers.

It might be difficult to produce material that reads nicely while yet the following SEO recommended practices if you’ve never done it before.

We have a full article devoted to teaching you the craft, but here are some of the most important lessons:

Place a strong emphasis on readability: Your material should be simple to skim so that people can discover the information they’re searching for with ease.

Avoid keyword stuffing, often known as overusing keywords. This approach was formerly used by dishonest SEO specialists to manipulate search engine results, and Google does not favor websites that do so. If you are discovered using this, your page may suffer a demotion in the SERPs or perhaps be completely deleted.

Shorten your sentences and paragraphs: If you’ve ever opened a website only to be met with a wall of text, you know how difficult it is to read. By keeping your words and paragraphs brief, you may prevent losing readers.

Use subheadings: People who are scanning your website will be drawn to them because of how noticeable they are due to their size. Use enough to lead visitors down the page in your text.

Use bulleted lists to split up information into manageable parts. This may seem to meta, but bulleted lists are a fantastic method to achieve it. When they make sense, use them.

4. Visual Resources

Adding pictures, videos, and infographics to your website do more than just make it more appealing to the eye. Additionally, it offers you chances to improve your SEO.

When people purchase online, more than 36% of customers utilize visual search, so if you’re not utilizing photos, you’re losing out on traffic.

Make sure your supporting text is optimized wherever feasible.

Be mindful of the size of your picture files to avoid a sluggish loading time. Make your photographs shareable to find backlinking chances that might raise your E-A-T.

5.. Title Tags

One of those places where it’s crucial to pay attention to the details is this one.

This little piece of code that lets you give a site a title won’t likely be enough to boost your SERP ranks on its own.

However, it may assist you in creating context and proving the relevance of your site when used in conjunction with other on-page features (such as those covered below).

Read this for a more detailed look at title tag optimization.

6 Meta Description

An experienced SEO expert is now raising her hands in frustration at the screen. Everyone understands that meta descriptions do not have a role in SEO ranking, she says, “Oh, come on.”

Only in part is she correct. She is incorrect that everyone is aware that there is substantial evidence that meta descriptions should not be used as a ranking criterion.

And don’t allow Nancy’s unfavorable comments to discourage you from including them on your website.

They may assist Google to comprehend what your web page is all about, but more crucially, they have a significant impact on your CTRs. Despite their relative underutilization in SEO, they do provide these two essential advantages.

More clickthroughs result from improved meta descriptions that help searchers grasp the content of your page. So don’t forget about them.